Using Eye Cream as Face Cream: A Chinese Export Perspective on the “Jiku“ Trend202

The beauty industry is a dynamic landscape, constantly evolving with new trends and innovations. One such trend gaining traction, particularly in China and increasingly globally, is the utilization of eye cream as a face cream. This practice, often associated with the term "肌活眼霜当面霜" (Jiku yan shuang dang mian shuang), translates literally to "Jiku eye cream as face cream," where "Jiku" often refers to a brand or type of eye cream known for its rich, nourishing properties. This seemingly unconventional approach warrants a closer examination, particularly from the perspective of a Chinese export specialist, considering both the market drivers and potential implications for international trade.

The burgeoning popularity of using eye cream as a face cream in China stems from several key factors. Firstly, the escalating demand for high-quality skincare products with potent anti-aging properties is driving consumer experimentation. Chinese consumers, particularly within the younger demographics, are becoming increasingly sophisticated in their skincare routines, often adopting a layered approach with multiple products targeting specific concerns. Eye creams, known for their concentrated formulas and often luxurious textures, are perceived as offering superior hydration and anti-aging benefits compared to standard face creams, making them an attractive alternative for those seeking enhanced results.

Secondly, the marketing strategies employed by many Chinese skincare brands play a crucial role. Many brands effectively leverage social media platforms like WeChat, Weibo, and Douyin (TikTok's Chinese counterpart) to showcase the perceived benefits of this practice. Influencers and key opinion leaders (KOLs) often demonstrate and endorse the use of eye creams on the entire face, contributing significantly to the trend's popularity. This digital marketing approach fosters a sense of community and trust, encouraging consumers to adopt the practice.

Thirdly, the economic considerations cannot be overlooked. While premium eye creams command a higher price point than standard face creams, the perceived value proposition—namely, achieving superior results with a smaller quantity of product—can be appealing to budget-conscious consumers. Using a small amount of eye cream on the entire face can extend the product's lifespan, effectively offering a more cost-effective solution compared to purchasing separate, larger quantities of both eye and face creams.

From an export perspective, the "Jiku" trend presents both opportunities and challenges for Chinese manufacturers and exporters. The growing international interest in Chinese skincare products, particularly those emphasizing natural ingredients and traditional Chinese medicine (TCM) principles, creates a significant export opportunity. However, several considerations must be addressed. Firstly, clear and accurate product labeling is crucial for international markets. While using eye cream as a face cream might be common practice in China, regulatory requirements and consumer expectations may differ in other countries. The product must be marketed and labeled appropriately to avoid any misunderstandings or potential legal issues.

Secondly, the quality control aspect is paramount. Exported products must meet stringent international quality and safety standards. This necessitates robust quality control measures throughout the production process, from sourcing raw materials to final packaging. The use of high-quality, safe ingredients is non-negotiable, especially considering the delicate nature of the skin around the eyes and face.

Thirdly, understanding the specific needs and preferences of target markets is essential. While the "Jiku" trend enjoys significant popularity in China, its acceptance in other markets may vary. Thorough market research and adaptation of marketing strategies are crucial for success in international markets. This includes understanding cultural nuances, consumer preferences, and regulatory requirements in different countries.

Furthermore, the sustainability aspect is increasingly important. Consumers are increasingly conscious of environmentally friendly practices and ethical sourcing. Chinese exporters need to demonstrate their commitment to sustainable production methods and eco-friendly packaging to attract environmentally conscious consumers globally.

In conclusion, the "Jiku" trend represents a significant development in the Chinese skincare market with implications for international trade. While the practice of using eye cream as a face cream presents opportunities for Chinese exporters to capitalize on the growing global demand for high-quality skincare products, navigating the complexities of international regulations, quality control, and market adaptation is crucial for success. By understanding the market drivers, addressing potential challenges, and prioritizing quality, safety, and sustainability, Chinese manufacturers and exporters can effectively leverage this trend to expand their global reach and capture significant market share.

The future of this trend remains to be seen. However, the growing sophistication of Chinese consumers, the power of digital marketing, and the increasing global interest in Chinese skincare products suggest that the "Jiku" phenomenon will continue to shape the landscape of the international beauty industry for years to come. For those involved in the export of Chinese beauty products, staying abreast of these trends and adapting their strategies accordingly will be paramount to maintaining a competitive edge in the global market.

2025-03-11

Previous：Unlocking the Secrets of Muscle Active GABA Essence Cream: A Comprehensive Guide for Exporting to Global Markets

Next：Sourcing High-Quality Heavy-Duty Nail Clippers: A Comprehensive Guide for Importers